See how I've helped service-based businesses transform their lead generation with strategic Google Ads campaigns.
Phoenix, AZ
Seasonal business struggling to generate consistent leads year-round, especially during slower months.
Implemented a comprehensive Google Search and Local Service Ads strategy with seasonal budget adjustments and targeted messaging for both heating and cooling services.
"Working with this specialist transformed our business. We went from feast or famine to having a consistent pipeline of qualified leads every single month."
— Mike Stevens, Owner
Austin, TX
High competition in local market with multiple established competitors outbidding on key search terms.
Focused on long-tail keywords and service-specific campaigns while optimizing Quality Score to reduce CPC and improve ad position.
"I was skeptical about Google Ads at first, but the results speak for themselves. We're now booking out 2-3 weeks in advance."
— Carlos Rodriguez, Operations Manager
Denver, CO
Lead quality was poor with previous agency - getting tire-kickers instead of serious buyers ready to invest in roof replacement.
Implemented strict negative keyword lists, created separate campaigns for emergency repairs vs. full replacements, and added qualification questions in ad copy.
"Finally, someone who understands that it's not about volume - it's about quality. Every lead we get now is pre-qualified and serious."
— Jennifer Walsh, Owner
Portland, OR
Wanted to expand from maintenance work to higher-ticket landscape design projects but wasn't attracting the right clientele.
Created separate campaigns targeting commercial vs. residential, maintenance vs. design services with custom landing pages for each service line.
"We've completely transformed our business model. We're now taking on the kinds of projects we always wanted to do."
— David Chen, Founder
Seattle, WA
Limited budget competing against larger electrical companies with bigger ad spends.
Focused on hyper-local targeting within specific service areas and times of day when competition was lower. Leveraged Local Service Ads for cost-effective lead generation.
"I thought we couldn't compete with the big players, but smart targeting and optimization made all the difference."
— Tom Harrison, Owner
Charlotte, NC
Long sales cycle and high-ticket services made it difficult to track ROI from Google Ads.
Implemented advanced conversion tracking including offline conversion import from CRM, created multi-touch attribution model to properly credit ad interactions.
"Being able to track the full customer journey from click to close gave us the confidence to invest more in ads. Best decision we made."
— Sarah Mitchell, Marketing Director
Let's discuss how I can help grow your business with Google Ads.
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